I know of a/b split tests where making this one simple change increased conversions and it might do the same for you.
On things like banners, opt-in forms and sales pages, (you’re going to think I’m crazy) test LEAVING OUT the button.
That’s right – don’t use a button.
Instead, test it with a blue hyperlink.
In the few tests I’ve seen, using a blue text link converts about 5% better than using a ‘click here’ type of button.
5% might not sound like much, but if you’re throwing a large amount of traffic to your banners, opt-ins and sales pages, it can really add up.
And as with anything else, be sure to test it yourself and see what kind of results you get.